Exhibition booth created for EIMA 2018. Our booth design showcased the 3MX vehicle by Wuzheng Group of China. Design directives concentrated on a clear display of the 3MX and Wuzheng logos with the main focus being on the 3MX. The vehicle’s uniqueness was highlighted with greyscale backdrops. Clearly organized spatial zones provided for public viewing, an intermediary reception area and a prospective client interview space.
location: Bologna, Italy